In this episode, I have the pleasure to talk to Malin Lindström of Aware Performance. She is one of the bravest entrepreneurs I know and a former student of mine at Axelsons Institute. With her amazing confidence, star quality and solid knowledge in her field (health and training), she caught my eye straight away and allowed me to follow on her professional journey.

We talk about bravery, having the guts to take your idea from good to great, how to handle failures and what it really takes to succeed. She also answers the classic question on what Creative Business Thinking means to her and who is her creative business inspiration. Follow Malin on Instagram at @awareperformanceab and @lindstrom_malin – and Adam Olin who made her fantastic logotype.

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Until next time!

(Original music composed by Erik Sandström for Creativity House. All rights reserved.)