Creativity House Podcast: om att sticka ut.

Veckans avsnitt av Creativity House podcasten handlar om att sticka ut – bland konkurrenterna och överlag. De här personerna/företagen nämner vi i podden:

Volvo, Zara, Knut Koivisto, hundtränaren Linda Bodin (Hundorado) som var och en sticker ut på ett anmärkningsvärt sätt. Jag är säker på att du själv har en handfull personer eller varumärken som är extraordinära på det de gör. SPANA IN hur de gör och LÄR DIG!

Vi pratar om olika sätt att sticka ut på:

  • genom en inramning av ditt brand (grafiskt etc)
  • genom ett system eller en metod
  • genom en exceptionell kvalitet på hantverket

Om du väljer att förbli generisk och alltså inte sticka ut, då löper du risk för att behöva konkurrera med pris, snabbhet etc- inte sällan på bekostnad av kvalitet. Think about it!

Du kan lyssna på avsnittet på alla plattformar, eller direkt här:

Och kom ihåg Bill Gates:

Don’t compare yourself with anyone in this world. If you do so, you are insulting yourself.

 

Creativity House: go from Business Person to a Business Professional

In this episode of Creativity House Podcast I am flying solo (no guest, no retakes!) and talking to you about something super important for business success: going from Business Person to a Business PROFESSIONAL.

Enjoy!

This episode is also available on all podcast platforms.

If you like this podcast, it would make me really happy if you subscribe, rate and review. And of course, follow Creativity House on Instagram and Facebook. Thank you! Until next time! (Original music composed by Erik Sandström for Creativity House. All rights reserved.)

Creative Business Thinking with Linda Hörnfeldt, Social Brand Lab.

In this episode I have the pleasure to speak to Linda Hörnfeldt, one of the people that I absolutely admire and use as a mentor (sometimes without them knowing that!) Linda, who calls herself an Influencer Strategist, is the founder of Influencers of Sweden, has a very popular blog lalinda.se plus two cool podcasts (search Linda Hörnfeldt on your favorite podcast app and you’ll find them) and recently released online course – the best online course that I have taken part in yet to date (and I have done quite a few!): Social Brand Lab. I am telling you, dear listeners – it’s the most well spend educational money! At the moment only in Swedish, but let’s keep our fingers crossed that this awesome course will be available in English one day. (Don’t worry, the episode is in English!)

We talk about what regular people can learn from influencers when it comes to creative business thinking – and what you need to do as an influencer to stand out. She gives hands on advice on what to do to level up your professional game and on how to get more followers on your social media platforms. Plus, since I love her so much, this is a conversation filled with warmth, boost and laughter. And some childhood memories from two computer nerds.

This episode is also available on YouTube, check it out here:

Enjoy!
If you like this podcast, it would make me really happy if you subscribe, rate and review. And of course, follow Creativity House on Instagram and Facebook. Thank you!

Until next time!
(Original music composed by Erik Sandström for Creativity House. All rights reserved.)

Check out Linda’s blog post here (in Swedish).

Creative Business Thinking for your professional career. Guest: Svea Sigmond.

In this episode, I am talking to former recruiter, nowadays comedienne Svea Sigmond. We chat about dos and dont’s for landing your dream job and what appearance on a reality series can do for your career. I share my worst job interview experience and how it lead to an odd opportunity years later. More about Svea Sigmond – go to @sveasigmond on IG.

This is available on all platforms, or you can just listen straight away here:

Enjoy!

If you like this podcast, it would make me really happy if you subscribe, rate and review. And of course, follow Creativity House on Instagram and Facebook. Thank you!

Until next time!

(Original music composed by Erik Sandström for Creativity House. All rights reserved.)

Creativity House Podcast: how to stand out with your business idea.

In this episode, I have the pleasure to talk to Malin Lindström of Aware Performance. She is one of the bravest entrepreneurs I know and a former student of mine at Axelsons Institute. With her amazing confidence, star quality and solid knowledge in her field (health and training), she caught my eye straight away and allowed me to follow on her professional journey.

We talk about bravery, having the guts to take your idea from good to great, how to handle failures and what it really takes to succeed. She also answers the classic question on what Creative Business Thinking means to her and who is her creative business inspiration. Follow Malin on Instagram at @awareperformanceab and @lindstrom_malin – and Adam Olin who made her fantastic logotype.

The podcast is available on all platforms, you can also listen to it here:

Enjoy!

If you like this podcast, it would make me really happy if you subscribe, rate and review. And of course, follow Creativity House on Instagram and Facebook. Thank you!

Until next time!

(Original music composed by Erik Sandström for Creativity House. All rights reserved.)

Creativity House featured on The Girl Inspired Project Podcast.

Recently, I had the pleasure to be featured on The Girl Inspired Project Podcast. The podcast, and the website is hosted by Joanne Wetzel, whom I had found online through our similar love for dogs. Since then, she has changed the focus of her company towards a business guide for all things digital. To be honest, I don’t know of anyone who doesn’t need help with that. Well, maybe Mark Zuckerman. Anyway, we were (obviously) talking about Creative Business Thinking, my road towards becoming an Entrepreneur and how to take care of difficult situations in business.

It was an absolute pleasure to be on the podcast and I hope that you as a listener got some good content out if it. If you only take away one thing – take away the fact that most of us need to toughen up a little and not let emotions take over when doing business.

The episode is available on all platforms. Enjoy!

What if Facebook and Instagram died?

The other day, I am sure that you noticed that there were some technical issues with Facebook and Instagram. I was just posting promotional images of upcoming shows at Stockholm Comedy Club and at first I got annoyed with not being able to do what I had planned, but then I started thinking…

What would I do if Facebook and Instagram died today?

At all companies I work with, Social Media plays a huge role in advertising, marketing and sales. However, sometimes we trick ourselves to believe that SoMe is the only communication channel of value nowadays. But if you think about it… people successfully bought and sold things before Facebook and Instagram.

If I for some reason got disconnected from Facebook and Instagram, I would immediately start optimizing my website (if that was not already done. It is. Of course.) You see… your own website on your own platform is something that you have complete control of (well, sort of. Your domain host might die, but you see my point) and can operate regardless of social media platforms. I would also start calling potential partners, such as – for us – ticket offices and tourist bureaus. Plus, I would of course check out other communication channels that I am not prioritizing as much today and who knows – I might just find out that those serve me even better than the once I focus the most on today?

Those of you who base your work around Facebook and Instagram are of course vulnerable for crushes and errors. I would be scared to only have those channels to rely on. I’d take the recent disruption as a push towards opening my eyes and spreading my message to more external channels. Everything can’t die at once, now can it? And if so – make sure to have your own channels under control.

 

(image: Envato Elements)